Senior Event Marketing Officer - Hong Kong - Hong Kong

This organization is a global leader in the establishment and promotion of standards that revolutionize the way we operate and live. It has its headquarters in Brussels, Belgium, and boasts over 110 national chapters across 150 countries. Its primary role is to develop and facilitate the global adoption of supply chain standards. This involves uniquely identifying, accurately capturing, and automatically sharing critical information about products, locations, and assets.

The organization operates on a neutral and not-for-profit basis, embracing inclusivity and collaboration. It is user-driven and governed, with a global vision that still allows for local actions. Its Hong Kong chapter was founded in 1989 by the Hong Kong General Chamber of Commerce. It is dedicated to empowering businesses to grow and enhance efficiency, safety, authenticity, and sustainability across various sectors. This is achieved by offering a wide range of platforms, solutions, and services based on global standards.

This organization also provides a trusted foundation for accurate, shareable, searchable, and linkable data. Its Electronic Product Code (EPC) standard forms the basis for Internet of Things (IoT) services and applications. For over 30 years, the organization has been helping industries adapt to the challenges of omni-channel commerce and create a seamless customer experience. Currently, it supports over 8,000 corporate members from different sectors including retail, consumer packaged goods, healthcare, food & beverage, food services, apparel & footwear, transport & logistics, and more.

Job Title: Event Marketing Specialist

Job Overview:

The Event Marketing Specialist will play a vital role in ensuring effective planning, management, and successful delivery of a variety of events, contributing to our overarching objectives of brand development, lead generation, and revenue growth. This role reports directly to the Event Marketing Manager.

Key Responsibilities:

- Plan, promote, and execute key events to bolster brand awareness, nurture customer/partner relationships, and stimulate sales leads. This includes developing a detailed execution checklist and timeline, regularly reporting on progress, and coordinating with team members.
- Ensure effective planning, promotion, and delivery of business unit-led events or programs with the aim of recruiting suitable participants, generating leads, and driving revenue growth.
- Oversee database acquisition, segmentation, and maintenance to ensure marketing effectiveness. This includes monitoring updates to the database and its maintenance.
- Supervise event agencies, manage onsite event logistics, and handle post-event promotional activities, analysis, and reports to strengthen our branding, thought leadership, and revenue generation.
- Support the division with budget management and control, and assist in the payment settlement process.

Qualifications:

- A University degree in Marketing, Event Management, or a related field.
- A minimum of 4-5 years of experience in Event Marketing, particularly in driving event execution and processes, with business-oriented event management experience.
- Demonstrable skills in integrated marketing and the ability to work under pressure and meet tight deadlines.
- A highly motivated individual with creative thinking skills.
- Strong project management, analytical, and problem-solving skills with a keen attention to detail.
- Excellent interpersonal and communication skills, with a good command of written and spoken English and Cantonese.